Wilson and Poetry, together
Identify opportunities, position Poetry and support customers with confidence.
Ten short modules, 45 scored questions and three practice tools, built for Wilson teams taking Poetry to market. Learn the pitch, spot the opportunity, run the discovery call and handle every objection before a customer raises it.
Wilson
A fresh take on talent
The partner your customers already trust for hiring at pace and at scale.
Poetry
The hiring enablement platform
The tooling that gives their recruiters and hiring managers a single place to work.
Ten modules
The learning path
Pass the quiz at the end of each module, 80% or better, to earn its badge.
- Chapter 1 · 7 min1
What is Poetry?
The platform, the Job Workspace, and the pitch you can deliver in 30 seconds.
Open module - Chapter 1-2 · 6 min2
Why Wilson × Poetry
Why the two brands are stronger together, and why customers actually buy.
Open module - Chapter 2 · 8 min3
Identifying Opportunities
The ideal customer profile, the buying signals, and who isn't ready yet.
Open module - Chapter 3 · 7 min4
Who Should You Sell To?
Six buyers, six sets of priorities, six positioning lines to have ready.
Open module - Chapter 4 · 10 min5
Discovery
Objectives, a themed question bank, triggers to listen for, and the killer question.
Open module - Chapter 5-6 · 8 min6
Qualifying & Positioning
The 16-point checklist, score bands, disqualifiers and the positioning framework.
Open module - Chapter 7 · 10 min7
Competitive Positioning
ATS, ChatGPT, Copilot, SharePoint, Notion, internal AI, RM platforms and Wilson Analytics.
Open module - Chapter 8 · 8 min8
Demonstrating Poetry
The five-minute exec demo, the thirty-minute evaluation, and mistakes to avoid.
Open module - Chapter 9-10 · 9 min9
Objections & FAQs
Every objection response and the FAQ answers customers ask for most.
Open module - Chapter 11-14 · 8 min10
Process, Success & Expansion
When to bring Poetry in, who owns what, the pre-proposal checklist and how accounts grow.
Open module
Rehearse it
Practice tools
Practical rather than theoretical. Use these tools to rehearse before a customer meeting.
Opportunity Scorecard
Tick off the 16 qualification criteria on a live account and get an instant verdict plus next step.
Discovery Call Simulator
Run a 30-minute discovery call with a Head of Talent Acquisition. Every choice is scored and coached.
Objection Flashcards
Drill 27 real objections, FAQs and competitive responses until they're automatic.
Poetry certified
Pass all 10 module quizzes to unlock certification. 0 down, 10 to go.
Next: What is Poetry?