Chapter 3 · Stakeholders
Who Should You Sell To?
Six buyers, six sets of priorities, six positioning lines to have ready.
7 min read · 4 quiz questions
Poetry creates value for multiple stakeholders. Successful opportunities usually involve several decision-makers rather than a single buyer.
Interactive · Positioning by stakeholder
Say the right thing to the right person
What they care about
- Workforce capability
- Productivity
- Transformation
- AI governance
- Business performance
How to position Poetry
“Poetry helps improve the capability of your Talent Acquisition function rather than simply automating individual tasks.”
Typical executive sponsors
- Chief Human Resources Officer.
- Global Head of Talent Acquisition.
- Talent Acquisition Director.
- Recruitment Operations Director.
- HR Transformation Leader.
Who should Wilson engage first?
- 1
Head of Talent Acquisition
The best first conversation is usually with the person who owns recruiter performance.
- 2
Recruitment Operations
Owns standardisation, adoption and governance.
- 3
CHRO
Owns capability, transformation and AI governance.
Tip
Sequence matters
Once the operational need has been established, Procurement and IT can be engaged to support evaluation and implementation. Not before.
Watch out
Common mistake
Assuming every stakeholder has the same priorities. Recruiters, RecOps, CHROs, IT and Procurement all evaluate Poetry differently. Tailor every conversation.
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