Chapter 2 · Spotting the fit
Identifying Opportunities
The ideal customer profile, the buying signals, and who isn't ready yet.
8 min read · 4 quiz questions
Poetry is not relevant to every customer. The best opportunities share common characteristics.
Ideal customer profile
- Recruit at meaningful volume.
- Employ multiple recruiters.
- Have Talent Acquisition leadership.
- Want greater consistency.
- Are investing in AI.
- Have implemented, or are implementing, an ATS.
- Care about recruiter productivity.
- Want to improve hiring manager experience.
Interactive · Buying signal sort
Strong buying signal, or not ready?
A customer says the following. Decide whether it's an opportunity worth pursuing.
“Our recruiters all work differently.”
1 of 14 · Score 0
Expansion moments: Poetry often follows another initiative
- New ATS implementation.
- RPO transition.
- Global recruitment transformation.
- AI strategy.
- Recruiter capability programme.
- Recruitment Operations investment.
- Employer branding initiative.
Tip
Don't move on when you hear a trigger
Treat every buying signal as an invitation to understand the customer's operational challenges in more detail. The quality of discovery determines the quality of the demonstration.
Score a live opportunity
Run the qualification checklist against a real account and get a verdict plus next steps.
Check your knowledge
Earn the Identifying Opportunities badge
Question 1 of 4